Projects

Description

Comprehensive marketing strategy created for a client from electrical industry. Project includes improvements in both visual identity and online presence. Goal was not only to design a modern and functional website, but also to build a brand image and increase visibility within the local community. Most important from software development perspective was designing and creating lightweight website, which will be intended to serve as a business card. Solution was created using HTML, SCSS, Bootstrap and vanilla JavaScript. Chose framework-free implementation to reduce overhead, better align with long-term maintainability and budget constraints. One of the most important features is integration with Google Analytics for tracking website traffic in easy way. More entrepreneurial challenge was to create full branding package, including logo design, vehicle decals for company car, branded t-shirts and jackets, promotional banners highlighting new services and large banner installed on a pole near office. I had also opportunity to work on online presence boost by setting up and optimizing Facebook business page and Google Maps to improve local discoverability.

Tech stack

• JavaScript
• HTML
• SCSS
• Bootstrap

Features

• • Designed and developed lightweight website, which is intended to serve as a business card. Created using HTML, SCSS, Bootstrap and vanilla JavaScript. Chose framework-free implementation to reduce overhead and better align with long-term maintainability and budget constraints. One of the most important features is integration with Google Analytics for tracking website traffic in easy way.
• • Created full branding package including custom logo design, vehicle decals for company car, branded t-shirts and jackets for staff, promotional banners highlighting new services and large banner installed on a pole near office.
• • Boosted online presence by setting up and optimizing Facebook business page and Google Maps listing to improve local discoverability.

Gallery

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